![]() ![]() Across the board, it was a great entry - clearly a lot of work had gone in. On top of that, Supercell donated $200,000 to the Sea Turtle Conservancy and promised to donate proceeds raised from selling a specially created in-game sea turtle statue to the cause. The resulting video is actually pretty good. Supercell also commissioned a mini-documentary about sea turtle conservation, and flew its two hunky Boom Beach community people, the CosmicDuo - I kid you not - to Panama to record it. Supercell built a storyline in the game about it, revolving around a mad scientist whose giant robo-turtle malfunctioned and started stealing turtles, and dressed it up with bespoke cutscenes and artwork and gameplay content. This video also shows some of the bespoke art and cinematics created for the Boom Beach game. No other company commissioned a project like this, though. ![]() The original version doesn't seem to be available any more. This is a shortened version of the Boom Beach sea turtle documentary. ![]() And its activation revolved around conservation of the sea turtle, which wasn't one of the animals specifically listed above but still fit within the brief. Our winner was Boom Beach, a game made by Clash of Clans behemoth Supercell. And the winner we chose did exactly that. Remember, some of these games have enormous audiences so leveraging even a small portion of them - for fundraising or otherwise - can have a massive effect. There were dozens of entries - 41 in total - and the best ones showed efforts inside the games and outside them, in their communities, and raised or donated money towards a cause. And as always, the sentiment fuelling the jam was how much can a game teach us about a problem while having some kind of impact on the real world too? The theme this year was conserving wildlife and biodiversity, with a particular eye on the snow leopard and the Himalayas, the manta ray and the Western Indian Ocean and the harlequin toad and the Amazon. These are packages of content both in and around the games based on a theme. If you don't know what it is, the Green Game Jam is an annual event organised by the Playing for the Planet Alliance - itself organised by the United Nations Environment Programme - that challenges game developers to make 'activations' for their games. ORIGINAL STORY 28TH JUNE: This year's Green Game Jam has just wrapped, and as with last year, I was asked to judge the Media's Choice part of it.
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